![]() The more detailed maps and 3D models of landmarks introduced last year are good examples. ![]() Mapsīecause so much of Apple Maps relies on methodically mapping the world bit by bit, many users are stuck waiting for Maps’ underlying data to catch up with the app’s features. The new features coming this fall to each aren’t as extensive as they’ve been in past years, but there are several small changes that represent the kind of incremental, ‘quality of life’ improvements that I expect users will appreciate. As a result, I’ve been using Maps and CarPlay a lot since I got here. I recently moved from Illinois to North Carolina, and I don’t know the area at all. Having moved recently from Chicago, where place cards were reliably up-to-date, to North Carolina, where the quality of the cards is less reliable, I’m looking forward to seeing how quickly business owners sign up to claim their locations and whether they keep the cards up-to-date. The new program also has the added benefit to Apple of cutting the cost of sourcing data from Yelp and others. Apple Business Connect puts business owners in control, which I expect will result in more accurate and timely updates to place cards, although hopefully, Apple has put some quality-control oversight in place too. Once logged in and verified by Apple, businesses can personalize their place cards.Ĭurrently, the data in place cards is predominantly supplied by Yelp, although TripAdvisor, Wikipedia, and other sources like users’ photos are also used. To register, business owners can visit the Apple Business Connect website, which requires a desktop or laptop computer and an Apple ID. ![]() Apple says Showcases will roll out globally in the coming months. In addition to providing a self-service path for business owners, Apple has expanded the features of place cards to include Showcases that provide a way for businesses to highlight promotions, seasonal menu items, discounts, and more.
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